Apollo.io and Clay side by side: pricing, free tier, what each is for. Which to pick.
| Apollo.io | Clay | |
|---|---|---|
| What it does | A 275-million-contact database with AI outreach built in. | Enriches lead lists from 100+ sources and writes the pitch. |
| Estimated price | $20–60 per month | $20–60 per month |
| Free version | Yes | Yes |
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