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Semrush vs Apollo.io

Semrush and Apollo.io side by side: pricing, free tier, what each is for. Which to pick.

S

Semrush

📈 Marketing & Email
free
Open the site
Semrush →
VS
A

Apollo.io

📈 Marketing & Email
free
Open the site
Apollo.io →
How to choose: Apollo.io costs less — pick it if budget is the constraint.

Side by side

SemrushApollo.io
What it doesThe full SEO and competitor intelligence suite.A 275-million-contact database with AI outreach built in.
Estimated price$60–200 per month$20–60 per month
Free versionYesYes

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